Japanese billionaire Yusaku Maezawa, the first passenger on Elon Musk’s planned rocket flight around the moon, has posted the most retweeted message in Twitter’s 13-year-history.
Maezawa wrote in Japanese on 5 January that his online fashion retailer, Zozotown, had recorded incredible sales, and to celebrate he said that he would “present one million yen ($9,200) in cash to 100 people to make a total of 100 million yen". Maezawa added that he would contact the winners via direct message after the 7 January deadline.
The tweet has since been retweeted more than four million times, beating the previous records set by a Nevada teenager’s 2017 campaign to secure a year’s supply of chicken nuggets and Ellen DeGeneres’s celebrity selfie at the 2014 Oscars.
It was a good move to up his follower count, as well. The number of people following Maezawa’s account went from about 500,000 at the end of last week to more than 4.5 million by Monday lunchtime, according to the Japan Times.
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